evernoteCloud computing and online storage is a big thing these days; and if you actually use them, even at a very basic consumer level you can understand the massive appeal. There is something pretty great about being able to save your files in cyberspace and access them from any computer or device, particularly when they share software or apps that make it easier to access your files.

And among all the cloud storage services, note-taking is a popular app, particularly Evernote. This is a cross-platform application designed to take notes and to organize and archive those notes for you to access and use later. The app is free—but has many paid features—that let you format text or a webpage excerpt, a photograph, or even a voice memo and handwritten notes.

This versatility makes the app very popular but since it is cross-platform, Evernote is much like other similarly-accessible pieces of software in that they must be constantly updated.

Recently Evernote updated its privacy policy that requires users to open all of their notes in order to be analyze for compatibility with pending machine learning features, much to the chagrin of its dedicated users who greatly expressed their distaste for the move.

Well, this week, Evernote CEO Chris O’Neill is apologizing for what he now says was a big mistake. He admits: “We let our users down. We really tactically communicated in about as poor a way as we could.”

As such, Evernote is actually reversing its direction on the policy changes they proposed. Now users will no longer have to share their data with employees in order to assist them with the machine learning directive, unless a user specifically opts in. O’Neill goes on to say, “If any human is going to be involved, it’s going to be on an opt-in basis, period.”
In addition, the company is saying that he wanted to be clear about the the purpose of the update. He adamantly defends that this was not an attempt, as a business, to read the notes of users. As a heavy user of the service, himself, he reminds that privacy is important to him, too.

“Evernote never has and won’t read people’s notes without their permission,” he says. “I want to be really clear on that. We’ve not done that. We don’t plan to do that, period.”

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