Vibrator Maker Must Pay Damages For Storing User Information

We-Vibe is a sex toy maker that is currently being sued in a class action lawsuit alleging that the company sells a vibrator that track the owners without their knowledge. Apparently this adult toy—the We-Vibe 4 Plus—connects to a smartphone app via bluetooth and is marketed as a way to “allow couples to keep their flame ignited—together or apart.” Essentially, the app can allow one person to control the vibrator, even at a great distance.

However, installing the app exposes your phone, apparently, to many security and privacy vulnerabilities, which is the basis for the lawsuit. And now the owners of the We-Vibe parent company—Standard Innovation—must pay C$4m to those who bought and used the We-Vibe 4 Plus.

The company insists, in this lawsuit, that no personal information has been hacked by outside parties.

In a statement, thus, a spokesperson from Standard Innovation comments, “We are pleased to have reached a fair and reasonable settlement in this matter. At Standard Innovation we take customer privacy and data security seriously.”

The statement goes on to say, “We have enhanced our privacy notice, increased app security, provided customers more choice in the data they share, and we continue to work with leading privacy and security experts to enhance the app.”

The spokesman, Denny Alexander, also adds that the devices only stored this information in order to help “improve products and for diagnostic purposes”.
He attests, “The data was used only in aggregate, non-identifiable forms.”

Those who purchased a We-Vibe device, will receive a refund/payout of up to $199 through the settlement—which is the retail price of the device. Those who did use the app, however, could be entitled to upwards of $10,000 in damages.

Alexander has also confirmed that even though this settlement only applies to customers in the United States, the company has applied the associated privacy and security updates to all products and devices sold and distributed across the globe.
He notes, “Prior to September 2016, app users in all territories had the option of creating an account with their email address. This option has since been removed from the app.”

About the Author

Orville Tucker
I have a Bachelor in Marketing Management from Utrecht (the Netherlands) and have a lot of working experience with international companies. My english skills are excellent and I have extensive knowledge in the filed of marketing – external communication (press releases, company presentation) – internal communication (newsletter, company magazine) event planning, and project management.

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