Online, user-generated video streaming giant YouTube launched its Partner Program in 2012 to encourage users to generate meaningful or engaging content that could generate cash flow. Both sides, of course, would come out winners if the user made content that people wanted to watch (for whatever reason): YouTube could sell ad space and the user would, essentially, get a cut of the profit.

At the time of the launch YouTube was already one of the biggest companies in the world, certainly the largest in terms of user-generated content. But since the launch of the Partner Program, YouTube has added to its size, growing an impressive 60 percent, on average, every year (since 2012). Now, YouTube is not just a place to find amateur auteurs trying their hands at a hobby or dabbling into video production; indeed, filmmakers at every skill level likely have a presence on YouTube.

And YouTube is so big that it will now only offer ad revenue to large accounts; or, rather, only accounts that have at least 10,000 views.

On Thursday, April 6, 2017, YouTube announced this update to its Partner Program, saying that this measure aims to protect the community from abuse. Essentially, YouTube wants to focus advertising on accounts that have proven to be effective at reaching a particular audience, as opposed to letting anyone who makes an account, generate money through the Partner Program while only producing abusive, negative, or even plagiarized videos.

As such, the streaming portal said, Thursday, “Starting today, we will no longer serve ads on YPP videos until the channel reaches 10k lifetime views. This new threshold gives us enough information to determine the validity of a channel. It also allows us to confirm if a channel is following our community guidelines and advertiser policies. By keeping the threshold to 10k views, we also ensure that there will be minimal impact on our aspiring creators. And, of course, any revenue earned on channels with under 10k views up until today will not be impacted.”

YouTube goes on to say, “In a few weeks, we’ll also be adding a review process for new creators who apply to be in the YouTube Partner Program. After a creator hits 10k lifetime views on their channel, we’ll review their activity against our policies. If everything looks good, we’ll bring this channel into YPP and begin serving ads against their content. Together these new thresholds will help ensure revenue only flows to creators who are playing by the rules.”

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