Facebook Creator app has been launched. The app allows creators of videos around the world to foster communities built around their content. Video creators will now have access to exclusive tools that include Live Creative Kit which is used to adding outros and intros to broadcasts.
Additionally video creators will get expansive analytics, Twitter cross-posting capabilities as well as a unified inbox that allows users to get comments and chats from Messenger, Instagram and Facebook. Users of the Creator app will also have access to fun camera effects as well as frames.
“It’s a big priority for us to bring people closer together around meaningful content and the people who are meaningful to them. Creators are right at the intersection of everything we think is pretty unique about Facebook,” said Fidji Simo, Facebook’s video product vice president in an interview with Techcrunch.
The Creator app had been promised earlier in the year as part of the social media giant’s plans to build out Facebook’s digital video service. Also earlier in the year the chief executive officer and founder of Facebook, Mark Zuckerberg, unveiled a video streaming service known as Watch. Zuckerberg also made a commitment to spend approximately $1 billion annually on original programming in a bid to compete with the likes of Amazon and Netflix who are currently the leaders.
Initially the Creator app will be available on iOS but in the coming months will be rolled out on the Android mobile operating system. Video is strategic for Facebook as it is likely to increase the engagement levels on the platform which would consequently also increase advertising revenues.
The unveiling of Facebook Creator coincides with the admission by the social media giant that the platform was used by Russia to influence the outcome of the referendum held in the United Kingdom last year to vote on whether to stay or leave the European Union. Already it has been established that there was Russian propaganda on Twitter with close to all the tweets identified having been in favor of leaving the European Union.
But even though Facebook has admitted that there was a Russian effort on the platform during the EU referendum it has been accused by UK Members of Parliament for being uncooperative with regards to offering details on the matter. Initially Facebook had claimed that the EU referendum was not influenced by Russians only to later turn around and admit that it was the case.