Download statistics from last month reveal that some of the most downloaded apps for Android mobile devices were developed by Facebook. In the top list of downloads, Facebook’s family of apps take the top four positions. When the number of downloads were combined, the Facebook apps were downloaded 297 million times in July.
WhatsApp, which was acquired by the Palo Alto, California-based tech giant in early 2014 at a price of $19 billion, led in the number of downloads having managed to get 103.64 downloads. In a blog post late last month WhatsApp revealed that its number of daily active users was now 1 billion and the number of messages that were sent on each single day was 55 billion.
Facebook Messenger was also highly downloaded having managed to get 84.48 million downloads in July. It was followed by the main Facebook app which was downloaded 40.99 million times. Instagram came fourth on the list and was downloaded 39.68 million times. Other Facebook apps which made it to the top ten list included Facebook Lite, with 19.25 million downloads and Messenger Lite with 9.29 million downloads.
The popularity of Facebook apps has come at the cost of SnapChat whose share is now trading below its IPO price. SnapChat’s main competitor is Instagram which now not only enjoys more downloads but statistics indicate that users spend more time on it than on SnapChat. On average the under-25 demographic spends an average of 32 minutes on Instagram compared to 30 minutes on SnapChat.
New income streams
The enormous success of WhatsApp with regards to its growing number of users come at a time when Facebook is experimenting with ways to monetize the message service platform. It is understood that new features on WhatsApp are being tested which would allow users to get in touch with business organizations in a secure manner. One of the new features lets user of the messaging service platform find out whether a business has received verification from WhatsApp as being authentic prior to starting a conversation. At the moment the tool is in beta.
In a conference call after the release of financial results for the second quarter, the chief executive officer of Facebook, Mark Zuckerberg, said that the social media platform intended to move faster with regards to monetizing its messaging products. This is important as the core ad business of Facebook starts slowing.