Hulu is the latest company to join the Live streaming TV business with the launch of its own TV service. First announced at the Consumer Electronic Show, the new Live TV service is designed to cater to cable cord cutters that are aggressively looking for unique ways of accessing content. The company is also hoping to use the new TV service to grow its subscriber base that currently stands at 12 million.
Hulu Live TV Offering
Hulu Live TV service will come with a fresh and colorful user interface that the company believes will help it win a good number of cord cutters. For $39.99 a month, the service will get subscribers 50 live channels as well as 50 hours of cloud DVR recording. The company has also unlocked the ability to watch content on two devices. Subscribers are also being promised unlimited access to Hulu’s library and on demand content.
For those people who don’t like commercials, Hulu will offer the service for $43.99. Streaming to an unlimited number of devices at home or three at a go will cost subscribers an additional $14.99. Those who wish to expand third Cloud DVR recording to 200 hours, a charge of $14.99 will have to come into play.
The Live service will include access to cable networks such as CNN ESPN, FX, Fox News as well as TNT. Hulu has also inked an agreement with NBCUniversal that allows it to add a number of Telemundo owned services to the new TV offering
“Hulu can now be your primary source of television, live and on-demand, “said Hulu CEO, Mike Hopkins
A cable box is not a must to gain access to Hulu new live streaming TV service. Owners of Chromecast, Apple TV and Xbox One should be able to access the service with ease. Support for iOS and Android devices is also available.
Competition At Hand
Hulu is looking to give itself an edge in the crowded market by taking a smarter approach. Instead of bombarding viewers with a list of content they can watch, the network will recommend content to its subscribers based on past habits as well as information already shared.
Hulu will have to find a way around the likes of Dish Sling TV and Sony’s PS Vue if it is to accrue any substantial amount of market share. DirecTV and Google’s YouTube TV also stand to offer steep competition, especially for cable cord cutters.