As it attempts to eliminate fake news across social media, Facebook will expand its efforts of fact-checking in 17 nations to include both photos as well as videos to go along with the articles that are already being checked, said the social media giant on Thursday in one of its blog posts.
In that post, Antonia Woodford, the product manager said that Facebook built a machine learning model, which flags any possible fake content for fact checkers to then look over. Woodford added that all the 27 partners the company has for fast-checking in the countries will increase the scope of the things they look at.
Woodford said that many of the company’s third party partners for fast checking have expertise in evaluating both photos and videos and were trained in techniques in visual verification like reverse image searching as well as analyzing metadata in images, such as when and where a photo was taken or a video shot.
This news arrives as giants in social media such as Twitter and Facebook have been grappling with how their platforms have become a way to have misinformation and fake news spread worldwide and even influence an election.
Last week COO of Facebook Sheryl Sandberg was on Capitol Hill as was CEO of Twitter Jack Dorsey to appear before lawmakers to answer questions from the Senate intelligence committee.
On Wednesday, CEO of Facebook Mark Zuckerberg announced that the company learned a great deal since the meddling carried out by the Russians during the election of 2016 and that it has developed new sophisticated systems combining technology and people to prevent any election interference on its platform.
Zuckerberg began 2018 with a letter that pledged to fix many problems on the social network. As well as the fake news and interference during the election, reports surfaced during April that Cambridge Analytica a digital consultancy had misused personal information it had gathered of close to 87 million users of Facebook.
That scandal sparked several apologies from the social media giant and a complete overhaul of the privacy settings on Facebook as well as a costly investigation into relationships it has with app developers.