Press coverage about Roots (OTCMKTS:RROTF) has trended negative this week, according to InfoTrie Sentiment. The research firm identifies negative and positive news coverage by reviewing more than 6,000 blog and news sources in real time. The firm ranks coverage of companies on a scale of negative five to five, with scores closest to five being the most favorable. Roots earned a news sentiment score of -2.60 on their scale. InfoTrie also gave news articles about the company an news buzz score of 0 out of 10, meaning that recent news coverage is extremely unlikely to have an effect on the stock’s share price in the near term.
OTCMKTS RROTF traded down $0.52 on Thursday, reaching $0.64. The company’s stock had a trading volume of 2,500 shares, compared to its average volume of 1,433. The company’s 50-day moving average price is $1.33. Roots has a 52 week low of $0.63 and a 52 week high of $3.32.
RROTF has been the subject of a number of research analyst reports. Jefferies Financial Group lowered shares of Roots from a “buy” rating to a “hold” rating in a research report on Monday, December 9th. TD Securities cut their price objective on shares of Roots from $4.25 to $2.75 and set a “buy” rating for the company in a research report on Wednesday, March 11th. Finally, BMO Capital Markets lowered shares of Roots from an “outperform” rating to a “market perform” rating in a research report on Tuesday, December 3rd.
Roots Corporation, together with its subsidiaries, provides women's, men's, kids, toddler, and baby apparel; leather goods; footwear; and accessories under the Roots brand. The company operates through two segments, Direct-To-Consumer, and Partners and Other. The Direct-to-Consumer segment sells products through the company's corporate retail stores and e-commerce.
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